Customer Case Study — Olympus OS

From Overworked Practitioner to
Confident Operator

How Dr. Rachel Palen replaced a $1,600/month business coach with Olympus and grew revenue 63% in four months.

Physical Therapy Revenue Growth Business Strategy Technology Roadmap Local Business

63%

Increase in revenue

Months to get results

$1.5K

Saved every month

$500K

Annual revenue baseline

The Client

Evexia Physical Therapy & Wellness

A local physical therapy practice based in West Des Moines, Iowa, with 2 employees and 3 years in business.

Background: A Clinician Stretched Thin

Dr. Rachel Palen is an expert physical therapist who discovered that being excellent at her craft was not the same as knowing how to run a growing business. She was driving across West Des Moines for house calls at her original $75/hour rate, losing a full hour of billable time to round-trip travel on each visit. She would return to an office needing her attention for payroll, pricing, and technology decisions, leaving her with no clear path to the revenue needed to hire an assistant.

The Old Solution

Looking for help, Rachel signed a 12-month contract with a business coaching firm specializing in healthcare practices. The price tag was $1,600 per month for a single weekly session. The advice was useful, but she was spending the capital needed for growth on a service giving her only an hour of attention each week. She began searching for something more sustainable.

The Turning Point

Fresh out of a session with her paid coaches, Rachel brought the same questions to Olympus to see how the answers would compare. The result surprised her: not only did Olympus match the guidance she had just paid for, in most areas the recommendations were sharper and more actionable. At $69 a month, she now had what felt like an entire team of business coaches on call, and she decided on the spot to cancel the $1,600 contract.

The Output

An Executive Team on Demand

Rachel treats Olympus the way she would treat a standing meeting with her own executive team, yielding strategic outputs across multiple core business areas.

Pricing & Model Rebuild

Olympus walked her through pricing adjustments to move away from her original $75/hour rate that cost her a full hour of billable time in travel.

Partnership Structuring

When approached for a formal collaboration, Olympus helped her think through the structure, protect her interests, and shape terms working for both sides.

Technology Roadmap

Provided a long-term technology roadmap, walking her through which tools to adopt, in what order, and how to onboard them.

Public Workshop Design

Delivered a complete workshop flow for lower back pain, detailing how to open, teach, and convert attendees into clients.

Weekly Strategy Sessions

Rachel brings her task list for focused one-to-two-hour weekly sessions where Olympus walks her through each item like an internal team.

The Personal Think Tank

Access to a private 7-member boardroom of highly trained executives on demand, cutting through information overload for clear strategy.

"It was like having my own expert coach in my corner, making sure I didn't get screwed over."

Dr. Rachel Palen, Owner of Evexia Physical Therapy

Inside the Sessions

How Rachel Uses Olympus

A closer look at the four major use cases where Olympus transformed Evexia's operations.

Rebuilding the Pricing Model

Addressed a model that previously cost Rachel a full hour of billable time to round-trip travel.

Helped restructure operations away from the original $75/hour rate.

Olympus walks her through pricing updates the way a team that knows her business inside and out would.

Negotiating a Business Partnership

When a client approached Rachel about a formal collaboration, she brought the opportunity to Olympus before agreeing.

Olympus helped her think through the structure.

Protected her interests while shaping terms that worked for both sides.

Choosing the Right Technology Stack

Tackled the overwhelm of software decisions, ensuring she knew what she needed for the next stage of growth.

Olympus walked her through which tools to adopt, in what order, and how to onboard them.

Provided a long-term technology roadmap instead of a series of impulse purchases.

Designing a Public Workshop

Helped position her as a local expert by structuring public workshops on lower back pain.

A single session provided a complete workshop flow.

Detailed exactly how to open, how to teach, and how to convert attendees into clients.

The Results

The Impact on Evexia

Four months after adopting Olympus, Rachel ran the numbers and was "shocked and very happy".

        Massive Revenue Growth
        Revenue climbed 63% by her fourth month on the platform.
Revenue was up more than 100% compared to the same month a year earlier.

      

Immediate Cost Savings

Replaced a painful $1,600/month coaching contract.
Saved $1,500 every month.
Secured what felt like an entire team of coaches for $69 a month.

Operational Confidence

Regained the confidence that someone or something had her back on every decision.
Shows up as a polished professional rather than a clinician improvising.

Strategic Clarity

Utilizes a private 7-member boardroom of highly trained executives on demand.
Invites real team members to get everyone aligned.

"I saw enough value that I would have been willing to pay $1,500 for this software and AI team."

Olympus OS is a business owner's very own personal think tank. Cut through the world of information overload, get expert advice and tailored strategy, and invite real team members to get everyone aligned.

Olympus OS

by xMachina

This is what Olympus OS was built to do.

Whether you’re entering a new market, standing up a new service line, or stress-testing a growth strategy, Olympus OS doesn’t give you a starting point. It acts as your ultimate business consultant—illuminating your blind spots and giving you the vision to act with absolute certainty.

From Overworked Practitioner toConfident Operator